Dating plattform test
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Image Credits: Match Group. And now, some users are still less inclined to meet in-person, compared with before the pandemic. In its Shareholder Letter, Match Group only hinted toward the possibilities for this dating metaverse and the experiences it creates.
Longer-term, however, Tinder will evolve its app to include virtual goods and a trading ecosystem, which is being planned for and beyond. Users can express interest in one another in the virtual world, then choose to connect privately to continue their conversations.
But the company was transparent about the fact that the COVID pandemic has had an impact on its business — lockdowns early in the pandemic had forced a pivot toward virtual experiences. Despite the work that still needs to be done, the exec was optimistic about this plan. So far, Hyperconnect dating plattform test not performed as well as expected, in part due to COVID and in part due to other issues — including marketing performance and product delays, the company admitted. This type of interactivity is something Match Group eventually wants to leverage across its portfolio, the company said.
Image Credits: Tinder. Technology is finally getting there.
To address this changing market for online dating, Tinder has leaned into virtual experiences that take place inside the app, instead of only pushing people to get offline for connections. This will involve testing virtual goods then iterating and refining the product further, based on those tests. In terms of the virtual dating plattform test, the first phase of its development includes Tinder Coins, which are already being tested in several markets, including a few countries in Europe, Match said.